These two pictures of the Dem candidates were on the front of my print copy of the NY Times today, despite the NY Times claiming to have printed a picture of HRC celebrating under a rain of confetti instead.
I find the pictures very interesting from the perspective of the semiotics of food. Although it is cropped out in the version of the HRC picture on the web, the words “On A Roll” clearly hover over her head in the print edition. Is this an example of the AP photog being “in the tank” and on message for Hil? She’s “on a roll” given her PA victory? Or is the implication, given the context, that she is lunchmeat? Most crucially, the salads and sandwiches mentioned on the awning above her are adorned with adjectives like “innovative.” Is she using the awning to claim that she is indeed the candidate of change?
This blog posting claims she’s in trouble because of the lack of evidence that she actually ate her cheesesteak. Indeed, for all we know, she actually has an innovative salad in that closed bag.
In contrast, Obama was photographed holding a visible sandwich, unwrapped and ready to eat, and he also had his Cheesesteak photo op set for Pat’s, the temple of the cheesesteak. But here’s the problem. He seems to be claiming gritty, urban authenticity with his “real” Pat’s in his own hand, as opposed to HRC’s random suburban cheesesteak, purchased at an inauthentic cheesesteak shop which even serves salads!! However, I think that rather than connecting Obama with the “lunchpail” crowd as it might seem to, Obama’s overly obvious bid for authenticity via Pat’s could backfire. After all, who makes a bigger deal out of “authentic” urban food like Pat’s than chowhounds… And who is more likely to be a chowhound than the kind of urban, latte-sippin’, college teachin’, elitist snobs who write blogs and are already totally on the Obama bandwagon??? He needs to dissociate himself from people like that, not embrace their values. After all, there is a picture of Kerry actually biting a cheesesteak floating around the web. How well did that work out? Plus why is Obama looking up like that? Is he ruining the meaty goodness of having a cheesesteak in his hand with another easily mockable messiah moment?
Don Quixote Was a Steel Drivin' Man 
